Functions for Identity Resolution.

Identity resolution: identifying and removing redundant records.

Anyone who is concerned with data cleansing in a CRM or a data warehouse project or with list management tasks in direct marketing is inevitably confronted with the issue of address duplicates and duplicate matching and merging. This does not just concern cost minimization in mailings. CRM and ERP can only be successful if unambiguous identification of the customer is guaranteed.

Data Quality on Demand enables you to remove duplicates and prevent new ones. You match and merge your data quickly and simply. You select the level at which the links are created. In the case of company addresses, you can choose between "company" and "contact" as a reference level; you link private addresses according to "household" or "person".

Relocation match.

Around 8 million people change their place of residence in Germany each year. More than 20,000 removals each day mean that your customer database quickly cuts a pretty poor figure. With Data Quality on Demand, you match your data simply and quickly against the POSTADRESS MOVE relocation database of Deutsche Post Adress GmbH. If changes of addresses are found, your database is updated. Deutsche Post Adress only invoices for the hits.

An additional end-customer contract with Deutsche Post Adress GmbH is required to use this service. Please contact your consultant at Uniserv for further information.

The relocation updating is generally executed on-demand as file optimization. The function is currently available for German addresses. Please inform us if you require a comparable function for other countries.

Matching against the bereavement database.

Sad but true - customers also pass away. Dealing with this circumstance respectfully requires databases to be matched against a bereavement database, especially in the case of mailshots.

With Data Quality on Demand, you match your data simply and quickly against the POSTADRESS CLEAN bereavement database of Deutsche Post Adress GmbH. Matched data records are updated in your database. Deutsche Post Adress GmbH only invoices for the hits.

A separate end-customer contract with Deutsche Post Adress GmbH is required to use this service. Please contact our experts for this service for further information.

This function is generally executed on-demand as file optimization. This function is available for German addresses. We can help if you require a comparable function for other countries.

Matching against the Robinson list.

Any mailshot directed at new, unknown addressees should be matched against the Robinson list. You thereby prevent somebody from receiving your direct mail who does not wish to receive advertising. You reduce the amount of unnecessary mail and help ensure that the acquisition of new customers via direct mail is not brought into disrepute.

Data Quality on Demand matches your mailing addresses quickly and efficiently against the Robinson list of the German Dialog Marketing Association (DDV). All you have to do is to select the function in your Data Quality Center and all the "Robinsons" are marked.

Matching against the Robinson list is generally executed as an on-demand file check. You can efficiently check larger quantities of data with such job processing. As an option, you can also integrate this service in your application or have it processed in your Data Quality on Demand WebCenter.

This function is currently available for German addresses. Please inform us if you require a comparable function for other countries.